104
A Load Management App for Truck Drivers
ROLE
Product Designer
YEAR
2020
104 Direct load is a mobile app designed specifically for truck drivers to simplify load management and enhance their workflow. The app provides drivers with real-time access to available freight, allowing them to accept jobs directly and efficiently manage their schedules. Key features include load tracking, instant notifications, route optimization, and seamless communication with dispatchers.
The goal of 104 Direct Load is to reduce downtime, improve operational efficiency, and empower drivers with a user-friendly tool to manage their daily tasks on the go.
1. Research & Discovery
Conducted user research to understand the pain points of truck drivers and logistics companies. Identified key challenges like finding available loads, managing routes, and minimizing downtime.
Ideation & Planning
Defined the core features such as load discovery, route optimization, and real-time notifications. Created wireframes and flow diagrams to map out the user experience.
Design
Developed a user-friendly interface tailored for truck drivers, focusing on simplicity and accessibility.
Testing
Conducted usability testing with truck drivers to gather feedback and refine the app.
Main user Flow
104 Direct achieved its goal of empowering truck drivers with a practical and efficient solution, improving their work experience while driving value for logistics companies.
Increased Efficiency
Truck drivers could easily find and accept available loads in real-time, reducing downtime and empty miles. Route optimization tools helped drivers save time and fuel costs.
Improved User Satisfaction
Real-time notifications and seamless communication enhanced the overall experience.
Boosted Productivity
Drivers reported faster load assignments and smoother workflows, enabling them to focus more on driving and less on administrative tasks. Dispatchers experienced better coordination and fewer delays in freight operations.